Product Development in 3 Rural Villages for Aid-to-Artisans

Eastern Cape

Leonard Shapiro was commissioned by Aid to Artisans South Africa Trust (ATASA) to conduct a product development intervention for 3 craft groups in rural areas of the Eastern Cape Province. The groups are in the villages of Libode, Lusikisiki and Mthatha. Four days were spent with each of these groups developing craft products based on the crafters' skills.

Aid to Artisans South Africa Trust, a subsidiary of the United States based Aid to Artisans (www.aidtoartisans.org), offers practical assistance to artisan groups with a focus on; product development and design, business skills training and the development of and access to new markets.